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NetQuote Company History

NetQuote was founded in 1989 when the company’s co-founders, Keith Lawton, an insurance agent, and Harvey Lawton, a software engineer, created the world’s first interactive voice-response service to shop for insurance, named Telerate, Inc. The catalyst for the formation of Telerate was the recognition of a need for shopping and marketing solutions within the insurance industry and the knowledge that technology could fill that void.

In 1991, Chris Findlater, a marketing professional, recognized the same market opportunity and launched his live operator insurance marketing business, Auto Insurance Shopper Inc.

In 1993, these companies joined forces to operate as one company called Auto Insurance Shopper. Building upon a history of tremendous growth, the company launched its internet platform and re-branded as NetQuote. This established NetQuote as the leading insurance shopping and lead generation solution on the web.

Since then, NetQuote was acquired by insuranceQuotes. and has evolved to offer consumers an even more robust comparison shopping experience — with hundreds of articles and information resources for consumers, all designed to continue to help visitors make the right choices in the insurance shopping marketplace.

Historical Timeline

1989 — Telerate founded
1991 — Auto Insurance Shopper founded
1993 — Telerate and Auto Insurance Shopper merge
1995 — Company re-branded as NetQuote, Inc.
2005 — Spectrum Equity Investors and Stripes Group purchase NetQuote
2007 — More than 25 million leads delivered to NetQuote’s insurance network
2010 — NetQuote acquired by insuranceQuotes.

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