Ahhhh, the good old days of selling insurance.... A client walked into your office or called to make an appointment, sat down with you for about an hour or so, and then you wrote a policy. When a customer makes the effort to meet with you, chances are high you’ll sell them a policy. In fact, you’ll probably close 9 out of 10 people who walk in your door. However, those people can cost you thousands of dollars in the Yellow Pages, direct mail, newspaper or circular ads, billboards, etc. Thus, the cost per new policy is very high. |