Wisconsin student wins award for promoting road safety

Student's bumper stickers can reduce teen accidents, lower auto insurance costs

A student at the University of Wisconsin-Whitewater won a recent business competition for his teen driver monitoring service - a product that can make the roads safer and limit auto insurance claims.

The student, 22-year-old Jordan Leahy, founded Clest LLC with a UW-Whitewater alumnus, Nick Guenther. The company provides bumper stickers with a toll-free number to parents of teen drivers; other motorists can call the number and report unsafe driving.

Clest's mission is "improving parent confidence and teen driving accountability," Leahy said.

The business competition, held at Northwestern University, pitted student entrepreneurs against each other in an "elevator speech" contest. Students had a short time - about the length of an elevator ride - to pitch their business to a potential investor. As the winner, Leahy won $3,000 to put towards his budding company. On top of the prize money, Leahy made valuable contacts at the event. One of the judges, Troy Henikoff, called Leahy to set up a meeting to learn about Clest in greater detail.

With Clest's bumper stickers, parents can be confident that children will be less likely to suffer an accident and file an auto insurance claim.

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Posted: November 25, 2009

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