NetQuote seeks an experienced online marketer to help the consumer marketing team in growing and optimizing its online consumer acquisition channel.
Responsibilities
This role reports to the Senior Manager, Online Marketing, and will manage the prospecting and growth of our publisher, email and paid search accounts. The right candidate enjoys a fast-paced, constantly-shifting environment that requires a high degree of initiative, personal responsibility and ownership. This role will:
- Display exceptional analytical skills including strong experience with Excel and perform complex qualitative analysis related to business trends and campaign management
- Present detailed weekly and monthly reports on performance in each key area of responsibility. Based on findings, continually optimizes advertising and promotion spend.
- Communicate knowledge of campaign metrics, use results to proactively recommend enhancements to campaigns and new partner pipeline prioritization
- Independently manage performance-based media buys
- Control profitability via thorough and thoughtful optimization
- Increase volume by expanding existing buys and initiating new relationships
- Perform data analysis and projections
- Show outstanding verbal and written communication skills
- Build strong relationships with ongoing and new partners; has experience in prospecting and contract negotiation
Requirements
- BS or BA degree
- 2+ years performance-based media experience (CPC/CPA/CPL) – exceptional comfort with CPC optimization required
- 2+ years lead generation experience a plus
- 1+ years search engine marketing (SEM)
- Experience with campaign tracking and ROI-driven optimization
- Media buying/planning experience a plus
- Ad tracking and trafficking and optimization experience a plus
- Experience with Marin Software and Omniture a plus
How to Apply
To get started, email the following to hr-marketing@netquote.com:
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Cover letter – in this cover letter, please include the following:
- Brief description of who you are – in and outside of work
- Controversial online marketing topic – describe what you think is the most controversial topic in online marketing today and your stance on it
- Resume
And, in case you need just a little more convincing…
About Us
NetQuote.com is among a handful of $100 million growing Internet companies in the US today. We’re located in LoDo (not some boring office park!) with views of Coors Field and the mountains. NetQuote is the insurance industry’s largest lead generation company that connects consumers with insurance agents online. We’re funny, honest, super-smart, hard-working and enjoy a good time. All that’s missing is you!
