Email/Online Marketing Manager
Your mission is to effectively manage and grow NetQuote's internal and external online marketing programs.
Responsibilities
This role will manage our entire top consumer marketing campaigns, including email campaign strategy and execution. You'll also help coordinate and report on other CPA and CPC–based online marketing opportunities.
The skills required for success include:
Exceptional Analysis & Reporting
- Has depth of knowledge of campaign metrics, uses results to proactively recommend enhancements to product and/or process to optimize campaign results
- Performs more complex quantitative and qualitative analysis for business processes and/or projects – Identifies performance trends and extracts accurate conclusions; directs improvements
- Crafts reporting that provides insight into the business at a detail and summary level
- Identifies risks and communicates upward
Creative Development and Campaign Planning
- Understands the creative process including brief development and campaign planning
- Translates analysis into strategic campaign planning and deliver effective creative briefs
Partner Management
- Shows outstanding verbal and written communication skills
- Demonstrates effective project management – must be known as someone who delivers
- Builds strong relationships with ongoing and new partners
Requirements
- BS or BA degree in business, marketing or related area of study
- Understands email marketing operations and technology including email service provider platforms, industry regulations and common hurdles
- Working knowledge of CPA, CPC, CPM, affiliate, search, and other conventional and unconventional online marketing tactics
- Experience in lead generation a plus
- Displays exceptional analytical skills including strong experience with Excel
- Makes recommendations to senior levels (both internally and at partner companies) with poise, certainty and accuracy
- Possesses experience with email marketing – specifically B–to–C, but also general understanding of B–to–B principles. Retention email program management a plus
- Thrives and shows past success in heavy work load environment – a high achiever who is always looking for more and wants to grow
- Displays a high level of organization and high attention to detail
- Self–motivated and analytical
- Provides consistent high–quality work with minimal supervision
- Approaches all work with a can–do attitude and brings a positive attitude to work each day
How to Apply
Email your resume and cover letter to hr@netquote.com with the subject of “Email/Online Marketing Manager”.
